4 Reasons Why You Need Testimonials
You only need one ... but here are four good reasons why testimonials help you sell anything.

22 Questions to Ask Before You Write a Single Word
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside people's heads.

Use Grammar as a Marketing Weapon
If you're like me, you're not writing that ad, Web page, or radio script to make your English teacher proud. You're writing to sell. To get prospects to click, call, or buy, you'll need to take some liberties with the English language.

The Mighty Marketing Newsletter
For many companies and organizations, a newsletter is a powerful marketing tool that attracts and retains customers. But how do you publish a successful newsletter? What follows are some simple strategies that work well for my clients and me.

The Mighty Marketing Brochure
Can a brochure pump up leads and sales? You bet, with careful planning and smart execution.

Every Entrepreneur's Worst Nightmare
Gone: Customers, sales, profits. Following is a simple little tale about how it happens.

7 Essential Tips for Reviewing and Approving Copy
Nothing can turn strong copy into a 97 pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications.

A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication? Try the children\'s bookshelf.

The One Word Every Prospect Craves
It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." Do you know what it is?

2 Little Words That Work Marketing Magic
Use these two little words to strengthen customer relationships, increase repeat business and promote referrals.